Consumers are already holiday shopping online. Are you ready?

Consumers are already holiday shopping online. Are you ready?

As of late July, 1 in 4 US holiday shoppers said they had already started their shopping for this season1. This year, 62% of US shoppers say they'll start shopping earlier to avoid items being out of stock2. While there's no question that the holidays will look quite different for 2020, it will continue to be a season of peak demand and a critical time to connect with shoppers. Use our holiday toolkit to plan with the best of Google's insights and tools and discover 5 shifts in shopping behavior to take action on right now.

Think Retail on Air

Watch Think Retail on Air on-demand to hear the latest holiday insights, learn from retailers who have successfully pivoted to digital this year to be ready for holiday, and get best practices from Google product experts for how to meet your seasonal marketing objectives.

A compass guide to future-proof your business.

Act with more certainty

This four-step toolkit will help you create a more effective digital storefront, get the historical trends and real-time insights you need to develop a robust plan-of-action and expand your strategy to discover new audiences.

  • 1 Google/Ipsos, U.S., Omnichannel Holiday Study, online survey, n=8,186, holiday purchases, online Americans 18+ who shopped for the holidays in the past two days, Nov. 2019–Jan. 2020.
  • 2 Google commissioned Ipsos COVID-19 tracker, US, CA, UK, FR, DE, IT, AU, JP, RU, IN, CN, BR, MX, ES, ZA, KR ~n=400-800 online consumers 18+ per market who will shop for the holiday season. Aug 27-30.
  • 3 Google/Ipsos, “Holiday Shopping Study”, November 2019 – January 2020, Online survey, United States, n=2583 online Americans 18+ Google Search Users and n=426 Search Non-Users who shopped for the Holidays in the past two days and made a purchase.
  • 4 Deloitte Ireland LLP, “Milliseconds make Millions”, accessed 2020