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Show your business and products across Google for free

Show your business and products across Google for free

People shop on Google more than a billion times a day. With a Merchant Center account, you can attract more customers by listing your products and business on Google Search, Maps, YouTube, and more.

How Merchant Center works

Number one

List your products and business across Google for free

Get started by creating a free Merchant Center account and providing information about your products. If you have a physical location, you can also create a Business Profile to list and manage your local store.

Number two

Customers click to purchase your products

Your business and products can appear on Google Search, Maps, and more, when users search for your business or products. Once a customer clicks, you can direct them to your online store, or to a physical location to complete their purchase.

Number three

Grow your business with personalized insights

We'll provide actionable insights about how customers interact with your business and products so you can help increase traffic to your site or local store.

Number four

Help boost your sales with paid advertising

When you're ready, you can promote your products to reach more customers with advertising that drives sales.

Your business and products can show up across Google

Running shoe listings containing a product photo and product information below a shoe store on Google Maps. Shown on a smartphone

Reach local customers on Google Maps

Your local business can appear when customers search for businesses or products like yours on Google Maps. Your Business Profile can provide key information about your business and guide users to your store.

Running shoe ads containing a product photo, product information, and ratings below a YouTube video. Shown on a laptop

Get discovered on YouTube

Your products can appear when customers search for offerings like yours on YouTube.

The Shopping tab

Attract shoppers on Google

Your products can appear when customers search for offerings like yours on the Shopping tab.

On their smartphone, a user has searched for running shoes on Google Images. Running shoe listings appear at the top of the results page. Listings contain a product photo, product information, and the number of stores selling the product.

Be seen on Google Images

Your products can appear when customers search for offerings like yours on Google Images.

List your products on Google straight from your
e-commerce
solution

You can automatically add your products to Google when you link your e-commerce store to Merchant Center. Plus, any future changes you make to products are automatically synced to Google.
Not on one of our partner e-commerce providers? No problem, you can upload a file or spreadsheet or enter individual products instead.

500,000+ online businesses use Google Merchant Center

aeropostale

400% growth in online shopping revenue

Free listings is a great addition to the impact Google’s retail ads and commerce solutions have made in our e-commerce growth this past year.

Connor Sheridan, Strategist, Tinuiti

woodland-direct

5% increase in revenue

We’ve been using Shopping ads for eight years to connect meaningfully with our audience. Supplementing our existing campaigns with free listings was key to lifting our visibility during a time when consumers were increasingly shopping online.

Marcus Regan, Marketing Manager, Woodland Direct

sharper-image

35k lift in free clicks

Adding free listings to our marketing mix was easy and pain-free. Combined with Shopping ads, we are now able to reach and service even more customers at a time when overall demand in online retail is high.

Alex Wargo, Director of Digital Marketing, Sharper Image

When you’re ready, boost your sales with paid ads

Promote your products to reach more customers. Advertising on Google lets you promote your online and local inventory to increase traffic to your site or local store. The best part? You only pay when someone clicks on your ad and visits your store.

Google Ads

Frequently asked questions

Reach more customers with Merchant Center